Master Strategies

Accessible Goals

Organize for change
Understand competition and choice
Develop a positive, distinctive image for your community
Work effectively with local leaders to attract new business and industry
Cooperate with business/industry and residents for successful redevelopment
Capture more positive publicity in the media to convey special community attributes
Build and better communicate in pluralistic America
Increase spirit and pride among residents to foster community goals through neighborhood strategies
Promote community-wide services to meet the needs of residents
Improve employee morale/attitude/behavior to become more customer-oriented
Create community initiatives and events to bring neighborhoods together
Use downtown amenities and other assets to market your community
Support and promote your local school district to better market an important asset
Gain residents & support of tax issues to keep government stable
Devise a viable marketing plan to meet "customer" needs
Develop a communication plan for effective sharing of information with constituency groups
Use research to develop greater respect and trust in your local government