Master Strategies
Accessible Goals
- Organize for change
- Understand competition and choice
- Develop a positive, distinctive image for your community
- Work effectively with local leaders to attract new business and industry
- Cooperate with business/industry and residents for successful redevelopment
- Capture more positive publicity in the media to convey special community attributes
- Build and better communicate in pluralistic America
- Increase spirit and pride among residents to foster community goals through neighborhood strategies
- Promote community-wide services to meet the needs of residents
- Improve employee morale/attitude/behavior to become more customer-oriented
- Create community initiatives and events to bring neighborhoods together
- Use downtown amenities and other assets to market your community
- Support and promote your local school district to better market an important asset
- Gain residents & support of tax issues to keep government stable
- Devise a viable marketing plan to meet "customer" needs
- Develop a communication plan for effective sharing of information with constituency groups
- Use research to develop greater respect and trust in your local government
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