3CMA Webinar Series

Effective Problem Solving -- Solutions from the Best of the Best Masthead

Tuesday, Nov. 16, 2 p.m. Eastern Time, 11 a.m. Pacific Time

It’s easy to identify challenges in local government. Finding effective solutions – perhaps, not so easy. Join us for a solution-oriented webinar with the 2021 3CMA Savvy Diamond Award winners and walk away with strategies to help address critical issues in your city or county.

We’ll hear from Heather Bates, in Temple, Texas, where strong research showed some negative perceptions of the city, leading to the development of a Welcome Home Guide that directly addressed incorrect assumptions. They also developed an implementation plan targeted at those who could best influence those perceptions.

In Round Rock, Texas, Sara Bustilloz helped lead an inspiring plan to share the stories of how city employees responded to the community’s needs during Winter Storm Uri. With minimal video footage, they turned to blogs with multimedia elements including audio clips from employees, to enhance credibility and demonstrate great value and heart.

And in Hampton, Virginia, Dacia Walker will highlight a new branding campaign envisioned as a way to build a stronger sense of community and identity. Based upon a branding study showing a lack of awareness about what the city had to offer, the solution was a set of unique, recognizable icons that creatively capture the city’s essence and tell different parts of Hampton’s story.

The stories and case studies from these three winners of 3CMA’s Diamond Awards, honoring founders Dick and Pam Lillquist, will provide approaches and techniques to use in your city/county. It will also give you ideas on how to make your next Savvy Award entry a top winner.

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About the speakers:

Heather Bates is the Director of Marketing & Communications for the City of Temple, a new department for the City established in the Summer of 2019. Today in November 2021, the team includes 15 communication and marketing professionals in three divisions: Destination/Tourism Marketing, Marketing & Digital Media, and Communications & PR team. The collective team is passionate about their work and loves what they do. When Heather is away from the office, she likes to work on DIY projects around the house (or at least try!). She and her husband also have two young boys that keep them on their toes!3CMA Heather Bates, Temple, TX 3rd attempt
Sara Bustilloz is the Assistant Director of Communications and Marketing for the City of Round Rock. She oversees the execution of strategies for the City’s media relations, website, social media, video, and other communication efforts. She manages a team of four talented communicators and serves as a liaison to other City departments. When not at work, she can be found watching University of Texas sports, researching TikTok trends, or wrangling her toddler at local parks.3CMA Sara Bustiloz, Round Rock, TX

Dacia Walker is the Marketing/Development Manager for the City of Hampton with over 22 years of local government experience. Dacia works to promote and execute citywide branding and the overall image of the city, in conjunction with the Communications Strategist, City Council, and the City Manager's Office. By partnering with other city departments, Dacia helps to create awareness of city services and events, including City Council initiatives. When she is not managing marketing projects for Hampton, she loves to spoil her one-year-old and newborn granddaughters, Lincoln and Kinsleigh.
3CMA Dacia Walker, Hampton