3CMA will divide the entry categories into population groups.

In addition to the coveted Savvy Award, judges designate a Silver Circle Award for second place and an Award of Excellence for third place for each population group.

Judges are local government professionals and persons from the professional, consulting and academic communities who are highly knowledgeable in marketing and communications.


All entries are judged on overall accomplishments, with measurable outcomes being heavily weighed. Entries in the Tools category are judged on overall creativity, quality of content, design and production, and budget.

Entries in the Processes category are judged on customer focus, use of methods that encourage two-way exchange, and budget.

3CMA and judges reserve the right to reassign entries to categories other than those in which the entries have been submitted, if they believe that this will result in a fairer evaluation.