Communication and Marketing Tools

Savvy Award LogoSocial Media - Three Judging Categories

  • Best Campaign Use
  • Best use of Facebook
  • Other (Twitter, Instagram, YouTube, etc.)

Video - Six Judging Categories

  • Education/Training (educates public/employees on a specific issue)
  • Interview/Talk Show/News Programming
  • One-Time Special Programming
  • Promotional Video
  • Public Service Announcement
  • Regularly Scheduled Programming

Marketing and Tools - Six Judging Categories

  • Best use of a Promotional Item
  • Branding/New Logo/etc.
  • Economic Development
  • Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
  • Marketing Event
  • Best Use of Humor

Printed Publications - Five Judging Categories

  • Annual Report (Reports to communicate year-long accomplishments)
  • Catalogs/Guides
  • COVID-19 PR Campaign (Includes any print material circulated for the purposes of informing the public about COVID-19 including but not limited to: posters, mailers, infographics, print advertisements, and/or brochures.)
  • External Publications (Newsletters/Magazines)
  • Other

Digital Interactive - Six Judging Categories

  • COVID-19 PR Campaign (Submissions may include one or all of the following: a website dedicated page for coronavirus information, a social media campaign, a video campaign, email campaign or other digital campaign for coronavirus information sharing.)
  • Electronic Newsletters (Internal/External)
  • Electronic Reports
  • Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
  • Other Media (radio, podcast, etc.)
  • Overall Website

Special Events - Two Judging Categories

Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.

  • One-Time Event
  • Recurring Event