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- Communication and Marketing Tools
Communication and Marketing Tools
Social Media - Three Judging Categories
- Best Campaign Use
- Best use of Facebook
- Other (Twitter, Instagram, YouTube, etc.)
Video - Six Judging Categories
- Education/Training (educates public/employees on a specific issue)
- Interview/Talk Show/News Programming
- One-Time Special Programming
- Promotional Video
- Public Service Announcement (no longer than two minutes)
- Regularly Scheduled Programming
Marketing and Tools - Six Judging Categories
- Best use of a Promotional Item
- Branding/New Logo/etc.
- Economic Development
- Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
- Marketing Event
- Best Use of Humor
Printed Publications - Six Judging Categories
- Annual Report (Reports to communicate year-long accomplishments)
- Catalogs/Guides
- COVID-19 PR Campaign (Includes any print material circulated for the purposes of informing the public about COVID-19 including but not limited to: posters, mailers, infographics, print advertisements, and/or brochures.)
- External Publications (Newsletters/Magazines)
- Other
- Reports (Reports other than Annual Reports)
Digital Interactive - Six Judging Categories
- COVID-19 PR Campaign (Submissions may include one or all of the following: a website dedicated page for coronavirus information, a social media campaign, a video campaign, email campaign or other digital campaign for coronavirus information sharing.)
- Electronic Newsletters (Internal/External)
- Electronic Reports
- Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
- Other Media (radio, podcast, etc.)
- Overall Website
Special Events - Two Judging Categories
Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.
- One-Time Event
- Recurring Event