Communication and Marketing Tools

Social Media - Three Judging Categories

• Best Campaign Use
• Best use of Facebook
• Other (Twitter, Instagram, YouTube, etc.)

Video - Six Judging Categories

• Education/Training (educates public/employees on a specific issue)
• Interview/Talk Show/News Programming
• One-Time Special Programming
• Promotional Video
• Public Service Announcement (no longer than two minutes)
• Regularly Scheduled Programming

Marketing and Tools - Six Judging Categories

• Best use of a Promotional Item
• Branding/New Logo/etc.
• Economic Development
• Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
• Marketing Event
• Best Use of Humor

Printed Publications - Five Judging Categories

• Annual Report (Reports to communicate year-long accomplishments)
• Catalogs/Guides
• External Publications (Newsletters/Magazines)
• Other
• Reports (Reports other than Annual Reports)

Digital Interactive - Five Judging Categories

• Electronic Newsletters (Internal/External)
• Electronic Reports
• Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
• Other Media (radio, podcast, etc.)
• Overall Website

Special Events - Two Judging Categories

Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.

• One-Time Event
• Recurring Event