Best Use of Social Media - Three Judging Categories
- Single Post
- Overall Strategy
- Campaign
Video - Six Judging Categories
- Education/Training (educates public/employees on a specific issue)
- Interview/Talk Show/News Programming
- One-Time Special Programming
- Promotional Video
- Public Service Announcement
- Regularly Scheduled Programming
Marketing and Tools - Six Judging Categories
- Best use of a Promotional Item
- Branding/New Logo/etc.
- Economic Development
- Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
- Marketing Event
- Best Use of Humor
Publications - Five Judging Categories
- Annual Report (Reports to communicate year-long accomplishments)
- Catalogs/Guides
- External Publications (Newsletters/Magazines)
- Style or Branding Guide
- Other
Digital Interactive - Four Judging Categories
- Electronic Newsletters (Internal/External)
- Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
- Other Media (radio, podcast, etc.)
- Overall Website
Special Events - Two Judging Categories
Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.
- One-Time Event
- Recurring Event