Communication and Marketing Tools

Best Use of Social Media - Three Judging Categories

• Single Post
• Overall Strategy
• Campaign

Video - Six Judging Categories

• Education/Training (educates public/employees on a specific issue)
• Interview/Talk Show/News Programming
• One-Time Special Programming
• Promotional Video
• Public Service Announcement
• Regularly Scheduled Programming

Marketing and Tools - Six Judging Categories

• Best use of a Promotional Item
• Branding/New Logo/etc.
• Economic Development
• Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
• Marketing Event
• Best Use of Humor

Publications - Five Judging Categories

• Annual Report (Reports to communicate year-long accomplishments)
• Catalogs/Guides
• External Publications (Newsletters/Magazines)
• Style or Branding Guide
• Other

Digital Interactive - Four Judging Categories

• Electronic Newsletters (Internal/External)
• Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
• Other Media (radio, podcast, etc.)
• Overall Website

Special Events - Two Judging Categories

Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.

• One-Time Event
• Recurring Event