Communication and Marketing Tools

Savvy Award LogoSocial Media - Three Judging Categories

  • Best Campaign Use
  • Best use of Facebook
  • Other (Twitter, Instagram, YouTube, etc.)

Video - Six Judging Categories

  • Education/Training (educates public/employees on a specific issue)
  • Interview/Talk Show/News Programming
  • One-Time Special Programming
  • Promotional Video
  • Public Service Announcement (no longer than two minutes)
  • Regularly Scheduled Programming

Marketing and Tools - Six Judging Categories

  • Best use of a Promotional Item
  • Branding/New Logo/etc.
  • Economic Development
  • Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting resident needs. Digital programs, services or systems may be included.)
  • Marketing Event
  • Best Use of Humor

Printed Publications - Five Judging Categories

  • Annual Report (Reports to communicate year-long accomplishments)
  • Catalogs/Guides
  • External Publications (Newsletters/Magazines)
  • Other
  • Reports (Reports other than Annual Reports)

Digital Interactive - Five Judging Categories

  • Electronic Newsletters, Reports, Other (Internal/External)
  • Electronic Reports
  • Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
  • Other Media (radio, podcast, etc.)
  • Overall Website

Special Events - Two Judging Categories

Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.

  • One-Time Event
  • Recurring Event