Plans
- Communications and/or Marketing Plans - Communications or marketing plans designed to effectively explain policies, programs, services, or products. Entries should demonstrate strategic planning, creativity, and measurable success in informing and engaging target audiences.
- Crisis Communications Plans - Plans that include crisis communication strategies developed to navigate and manage critical situations. Entries should showcase thorough planning, impactful messaging, and measurable results in mitigating crises.
Campaign Outreach to a Diverse Audience or Multicultural Campaign
Plans and/or targeted marketing campaigns that explain services or products to diverse, underserved or non-native speaking audiences or highlight those parts of a community to create better understanding and build community.
Plans or campaigns must achieve a particular result related to the campaign goal, such as increased participation in a program, understanding of an issue affecting a minority community, improved customer satisfaction ratings, etc.
Go Green Communication Program Efforts
Communication programs promoting sustainable practices such as energy conservation, waste reduction, recycling, and water conservation. Submissions should showcase impactful messaging, creative strategies, and measurable outcomes.
Most Creative Activity with Least Dollars Spent
Programs and materials that generate big impact with few resources expended. Submissions should showcase innovative approaches, creative problem-solving, and exceptional return on investment.
Most Innovative Communications
Groundbreaking or forward-thinking communication efforts by local governments that utilize new technology or creative approaches to effectively engage their audience. Submissions should highlight originality, creative execution, audience impact, and success in meeting objectives.
Resident Participation
Programs and plans designed to actively engage residents in community decision-making processes for specific issues or projects or broad initiatives, fostering collaboration and transparency. Entries should highlight strategic communication efforts, innovative engagement strategies and measurable impacts.