Preliminary Conference Schedule
| Tuesday | |||
| Oct. 21st | 1:00 p.m. | 3CMA Board of Directors Meeting | |
| Pre-Conference Session Information | |||
| Wednesday | |||
| Oct. 22nd | 8:00 a.m. | Pre-Conference Registration | |
| 9:00 - 11:30 a.m. | Pre-Conference Sessions | ||
| Regency C & F | On-Camera Interview Training | ||
| Presenters: Kathy Carter, Tom Bryson and Terri Hendry | |||
| Regency D | The Art of Self Renewal | ||
| Presenter: Frank Benest | |||
| Cutthroat's Saloon | Learning to Use Your Digital Camera Like a Pro | ||
| Castle Peak | Branding is Not Just a Marketing Buzzword | ||
| Presenters: Sabrina D'Agosta, Kelly DiMartino, Heather Geyer and Matt Wittern | |||
| Diamond Peak | Success Through Performance Measurement | ||
| Presenter: Liz Bahrns | |||
| Martis Peak | Techniques for Developing a World Class Well Organized Small Communications Shop | ||
| Presenters: Aileen Flores, Adam Mayberry, Susan Mays and Susanne Neely | |||
| 11:30 a.m. | Pre-Conference Luncheon | ||
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General Conference Schedule |
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| 11:00 a.m. | General Conference Registration Begins | ||
| 12:15 - 12:45 p.m. | Gathering for First Timers - Regency D | ||
| Presenters: Dave Bigos, Michelle Bono, Alice Freeman and Sean Reilly | |||
| 1:00 - 2:00 p.m. | Opening Session - Lakeside Ballroom | ||
| 2:00 - 3:15 p.m. | Concurrent Sessions | ||
| Regency C & F | 60 Ideas in 60 Minutes | ||
| Presenters: Steve Allen, Sheri Chadwick, Laurie Kunke, Sue Skiffington-Blumberg and Steve Wright | |||
| Martis Peak | Going Green is the Buzz | ||
| Presenters: Dave Bigos and Madonna Dunbar | |||
| Castle Peak | Trends in Community Engagement | ||
| Presenters: Lorrie Adams, Marc De La Torre, Laura Magness and Sara Tone | |||
| 3:15 p.m. | Networking Break | ||
| 3:45 - 5:00 p.m. | Concurrent Sessions | ||
| Regency C & F | Building Credibility with the Public | ||
| Presenters: Rick Cole and Karen Morales | |||
| Martis Peak | Feeding and Watering the Creative Team | ||
| Presenters: Michelle Bono and Amy Sprinkles | |||
| Regency D | How to Handle Irate Citizens | ||
| Presenters: Alice Freeman, Chris Good and Sean Reilly | |||
| Castle Peak | Website Makeovers | ||
| Presenter: Laura Munsch | |||
| 5:30 - 7:00 p.m. | Welcome Reception at the Prim Library - Sierra Nevada College | ||
| 7:00 p.m. | Restaurant Romp - Local Area Restaurants | ||
| Thursday | |||
| Oct. 23rd | 7:00 - 8:30 a.m. | Continental Breakfast - Lakeside Ballroom | |
| 8:30 - 9:45 a.m. | Concurrent Sessions | ||
| Martis Peak | Preparing the Next Generation of Public Communicators | ||
| Presenter: Frank Benest | |||
| Castle Peak | Wacky Ideas - Unlocking Your Creative Potential | ||
| Presenters: Sabrina D'Agosta, Sheri Chadwick, Linda Farmer, Patty Prince, Shelly Schulz, Amy Sprinkles and Sandi Turner | |||
| Regency C & F | Energizing Your E-Communications (First of Two Opportunities) | ||
| Presenters: Tom Johnson and Chris Matthews | |||
| Regency D | And the Savvy Winner Is... | ||
| Presenters: Nikki Brown and Christine Parkinson | |||
| 9:45 a.m. | Networking Break | ||
| 10:15 - 11:30 a.m. | Concurrent Sessions | ||
| Regency D | How to Prepare for Crisis | ||
| Presenters: Liz Bahrns, Tom Bryson and Gary Greer | |||
| Martis Peak | How Do You Create a Great Logo and Distinctive Tag Line? | ||
| Presenter: Don McEachern | |||
| Castle Peak | Integrated Communication | ||
| Presenters: Tim Schmidt and Mike Woods | |||
| Regency C & F | Energizing Your E-Communications (Second of Two Opportunities) | ||
| Presenters: Tom Johnson and Chris Matthews | |||
| 11:30 - 1:00 p.m. | Luncheon (Business Meeting & Keynote Speaker) - Lakeside Ballroom | ||
| Anti-Meth Community Campaign - Mike Reynolds and Don Richter | |||
| 1:00 - 2:45 p.m. | Information Showcase and Dessert | ||
| 2:45 - 4:00 p.m. | Concurrent Sessions | ||
| Regency D | Earning a Place for Communications on the Executive Team | ||
| Presenters: Fred Cohn and Anne McGrath | |||
| Regency C & F | How to Make Your Communications More Effective (First of Two Opportunities) | ||
| Presenters: David Baxter, Christine Harper, Aimee Hawkins and Heather Morris | |||
| Martis Peak | How to Inspire Employee Involvement | ||
| Presenters: Julie Brechbill, Kristy Fifelski and Kimberly Johnson | |||
| Castle Peak | Social Media | ||
| Presenters: Mike McDowell and Rick Saake | |||
| 5:00 - 6:00 p.m. | Savvy Awards Reception - Lakeside Ballroom | ||
| 6:00 - 8:00 p.m. | Savvy Awards Presentation - Lakeside Ballroom | ||
| Friday | |||
| Oct. 24th | 7:30 - 9:00 a.m. | Continental Breakfast - Lakeside Ballroom | |
| 9:00 - 10:15 a.m. | Concurrent Sessions | ||
| Regency C & F | How to Make Your Communications More Effective (Second of Two Opportunities) | ||
| Presenters: David Baxter, Christine Harper, Aimee Hawkins and Heather Morris | |||
| Regency D | Communicators Turn to Webcasting to Build Public Trust and Accountability | ||
| Presenter: Tom Spengler | |||
| Castle Peak | Web Based Internal Communications | ||
| Presenter: Kristy Fifelski | |||
| Martis Peak | Malcolm Baldrige National Quality Program | ||
| Presenter: Kevin Knutson | |||
| 10:15 a.m. | Networking Break | ||
| 10:45 - 12:00 p.m. | Concurrent Sessions | ||
| Castle Peak | How to Reach Segmented Audiences | ||
| Regency C & F | Creating a Strategic Communications Plan | ||
| Presenters: Tammy Flynn and Angela White | |||
| Martis Peak | Savvy Film Festival | ||
| Presenters: Tom Bryson and Duane Bishop | |||
| Regency D | Making Effective Presentations | ||
| Presenters: Karen Morales and Matt Wittern | |||
| 12:00 - 2:00 p.m. | Luncheon (Keynote Speakers) - Lakeside Ballroom | ||
| Corporate and Government Communicators: Peas in a Pod or Polar Opposites | |||
| Presenters: Professor Brooke Liu, Ph.D. of DePaul University and Abbey Levenshus - Doctoral Student, University of Maryland | |||
| 2:00 - 3:15 p.m. | Concurrent Sessions | ||
| Martis Peak | "Radically Transparent" | ||
| Presenter: Dr. Judy Strauss | |||
| Regency C & F | Communications in Tough Economic Times | ||
| Castle Peak | Tough Times Require Better Data | ||
| Presenters: Kim Mazeres and Sara Hart | |||
| 3:15 p.m. | Adjourn | ||
| Saturday | |||
| Oct. 25th | 8:30 a.m. - Noon | Saturday Workshops and Downtown Tours (Details Available Here) | |
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