3CMA 20th Annual Conference | October 22

Pre-Conference Sessions

Note: Topics subject to change

On Camera Interview Training

You’ll learn interview tricks reporters use and how to avoid them; develop your key messages and get real-life experience through mock interviews, which will be voluntary. Come learn through friendly feedback from instructors and participants. Space is limited.

Crafting Your Next Life Phase - The Art of Self-Renewal

As we retire, how do we create a portfolio of fulfilling experiences involving leisure, work, service, creative pursuits, and personal relationships? Most professionals have thought about the financial aspects of the next-phase, but few know how to think about and actually craft a vital and enriching next phase plan. This interactive workshop is about looking to the future, exploring new opportunities, making positive life choices, and becoming the “best version of me.” It concludes with the opportunity for each participant to draft the beginning of a “next phase” plan.

Learning to Use Your Digital Camera Like a Pro

Bring your camera and your goal to take better pictures to a scenic paradise. Professionals with years of experience are going to demonstrate how to take award winning photographs. Learn how to set your camera, deal with the challenges of light and frame photos properly. This session will not involve desktop software program tips.

Branding Is Just Not a Marketing Buzzword

Find out why and how in today’s competitive society there is a need to develop a communitywide brand. Research, creativity, strategic planning, managing communication channels, finding funding and developing leadership for the brand will be discussed. Several communities will be showcased.

Creating Success through Performance Measurement

A County Administrator and a Communications Director will explain why traditional communication evaluations need to change. They will explain how to create an organization in which department directors, front line managers, and other employees translate your vision and values into practical goals that can be implemented and measure progress toward meeting these goals.

Techniques for Developing a World Class Well Organized Small Communications Shop

Successful professionals will share their achievements in building their operations through techniques such as vision enhancement, information assessment/ dissemination electronic tools, partnerships and finances.