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Spellbinding Sessions |
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1.
OPENING SESSION----
Secrets of the Top Wizards:
How Successful City/County Managers Integrate
Communications & Marketing Responsibilities into the
Organizational Culture
Three of the best professional leaders
in local government reveal how they apply effective
communications and marketing techniques to new
security issues and shrinking revenue streams. Crisis
communications planning, coordination of communication
efforts, media briefings and development of key
messages will be discussed. Savvy organizations
recognize the importance of increasing performance
through better understanding of both internal and
external communications. |
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2.
40 Magical Ideas In 40 Minutes |
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Learn some invaluable tricks of the communications and
marketing trade as five experts in presentations/speeches,
media relations, web site development, advertising/marketing
and internal communications share eight new ideas each. This
fun, fast-paced format rotates between the presenters, as they
describe their ideas in one minute or less. |
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3. Weave a Better
Web: Writing Web Copy that Works |
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your website communicate? Is the content read? Learn the fine art of
writing for the web and how it differs from preparing copy for print
media. |
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| 4.
"Sleight of Hand"
Techniques For Encouraging the Media to Use Your Website |
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| It's
no illusion: creating a well-organized, content-rich web site can help
you successfully communicate your messages to the media. Discover how
to add a useful media information section to your web site: reporters
will thank you! |
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| 5.
Nothing Up Our
Sleeves: Wacky Ideas IV |
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| Last year you told us you
missed the session focused on fun communications and marketing ideas
that pushed the envelope of city/county programs to new levels. Back
by popular demand, is this high-energy creative session that will take
you to new heights. |
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| 6.
Cast a Spell for
Exceptional Time Management |
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| In today's fast-paced
business environment, it's essential to organize and use your time
effectively. Learn specific skills and techniques to dramatically
improve your productivity. |
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| 7.
Enchant Your
Boss: What Does the City/County Manager Expect From The
Communications and Marketing Professional? |
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This session will provide a template of key considerations for
achieving success in your work. Join a frank discussion of the
critical skills and knowledge a communications and marketing person
needs to assist the Chief Manager. |
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| 8.
Work Your Magic:
Nine Steps for Successful Local Government Marketing |
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Learn a step-by-step process for developing creative marketing plans.
Find out how the nine-step process can yield innovative, targeted
marketing strategies that capture attention and move citizens to
action. |
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| 9.
Bewitching
E-Mail: How to Write and Design Outstanding Messages |
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Discover the essential elements of effective e-mail. Ponder such
issues as: How quickly can the reader grasp the message? Is it easy
to read? Have you varied the sentence length to make the message more
interesting? How does writing an e-mail message differ from preparing
print communications? |
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| 10.
More than a
Sorcerer's Apprentice: Communications Management -- Planning,
Organizing, Budgeting, Staffing and Controlling |
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Will you have the resources you need next year to do your
communications and marketing job? In three years? This session will
help you design and implement a planning and control process. Learn
critical management survival techniques. |
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| 11.
Little Shop of
Magic: Best Practices in the Lean Communications Operation |
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When it comes to communications and marketing in your organization,
are you the lone "magician?" Does your organization support a lean
shop but expect the services of a department? Learn how you as a
one-person operation can set priorities to get the most bang for your
organization's buck. |
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Pulling Rabbits
From a Hat: Turning Challenges into Opportunities for Successful
State of the City/County Presentations |
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| Is
your annual report boring? Learn how to deliver mandated reports in
an innovative and appealing format. This session will focus on the
latest technological tools and why a fresh approach is essential. |
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| 13.
Charm Your
Audience: Delivering Better Presentations and Speeches |
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| Learn some tried-and-true
techniques for sharpening your speech-making skills. Find out how to
connect with your audience, drop nervous habits and get others to
listen. |
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| 14.
Teaching New Tricks -- Using Brand Techniques |
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Have you ever
wondered how some communities have been able to make their
jurisdiction a "branded " city or county while others fall short of
differentiating their government and its services? Learn how your
community can become " branded" and gain a unique, positive
reputation, regardless of the size of your city/county budget. |
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| 15.
The
Mysterious Art of Developing Marketing Plans for Services & Events |
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| Event
planning and service programming have changed dramatically due to
technology and competitive pressure. Whether you have to market a
ribbon-cutting event, your web site, government access cable
television channel or a new service, learn how to develop
award-winning marketing plans tailored to your jurisdiction's needs. |
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Dealing With a Hex: Managing Crisis After the Initial Incident |
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While many
organizations now have crisis communications plans, there is also a
need for continuing proactive communication to build trust and
continued support in local government's ability to handle the
long-term effects of an incident. Hear from experienced professionals
what can go wrong in the long-term management of a crisis, and how to
communicate right the first time. |
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| 17.
High Tech Wizardry: Improving the Employee Intranet |
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| Is your
intranet helping employees understand their jobs and responsibilities?
Is it building commitment to your agency? Learn how this tool can be
used for more than simply dispensing information, and how an intranet
can help build employee morale and productivity. |
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| 18.
Abracadabra! Build a Cable Channel from the Group Up |
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Learn how to
establish a government access cable television channel and take it to
the highest levels of successful cable access television. |
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| 19.
Conjuring Cash: Dealing with Grants and Sponsorships |
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Gain a better
understanding of how to attract funds from partners in tough economic
times. Learn strategies for maximizing contributions and program
opportunity values for the stakeholders. |
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| 20.
Fascinating Film Festival: The Best in Government TV |
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How can you maximize
the powerful resource of television to create programs that
keep your community informed and educated? Award-winning
local agencies will share their secrets of success and video
clips of the best of the best. |
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| 21.
Voodoo Economics: Reacting to Current Economic Realities |
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Your budget has
been cut. How you react can make or break your communications
program. Think strategically; where can you save money without
compromising quality? How can technology help add to your
effectiveness? Are all your initiatives returning reasonable
achievements? This session will give you the tools for implementing
constructive change. |
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| 22.
Prestidigitation and the Press: Getting the Ink |
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Attracting
positive media coverage on important issues is a top priority for all
communicators. In today's society it's not enough to tell the truth
and keep spokespeople on message. This session will demonstrate how
to build cooperative relationships with the media that result in
balanced and accurate reporting. |
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| 23.
Dispelling the Hocus Pocus: Dealing with Ballot Issues |
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Increasingly local
government is faced with communicating the facts of ballot issues.
Learn from 3CMA member professionals the successes and pitfalls they
have experienced in the front lines of these battles. |
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| 24.
Polishing Up Your Crystal Ball
(3 hour session) |
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Do you feel the media just
doesn't "get it" when covering your agency? Do comments
in the media usually reflect what the reported wanted to say
versus what your spokesperson actually said? In this
interactive session, you'll learn how to prepare for the
interview by developing key messages; continually and
effectively delivering your message in every interview; and
pitching stories that get your message across. Turning
negatives to positives, your rights and responsibilities, and
other interview techniques round out this invaluable session
that goes beyond "media training." You'll also learn how
to pass along these lessons to your agency's other
spokespersons. |
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