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| How It Works |
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- The awards are
presented for creative and successful programs in two areas:
Communications Marketing and Communications Marketing Processes.
- Tools are the means
that you use to get a job done. They include publications of all
kinds, TV and video, marketing campaigns, special events and the use
of new technologies.
- Processes are broad
categories of activity, such as Citizen Participation and
Communications Plans.
- Savvy Awards are given
in 11 categories, which include 21 subcategories. For judging
purposes, Savvy Awards are given for each population group in each
category. Second-place Silver Circle Awards and third-place
Awards of Excellence also are presented in each category.
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