| Categories |
| |
| Communications
Marketing Tools |
| 1. |
TV
and Videos |
| |
Five
judging categories: |
|
| |
a. |
Education/training to educate the public/employees on a specific
issue. |
| |
b. |
Interview/talk show. |
| |
c. |
One-time
special programming. |
| |
d. |
Public
Service Announcement (no longer than two minutes in length). |
| |
e. |
Regularly scheduled programming. |
|
| |
| 2. |
Publications |
| |
Six
judging categories: |
|
| |
a. |
Annual
reports/performance reports. |
| |
b.
|
Calendars |
| |
c. |
Employee
training. |
| |
d. |
Recreation catalogs. |
| |
e.
|
Resident
guides. |
| |
f. |
Other
publications, including special issues or event materials. |
|
| |
| 3. |
Newsletters |
| |
Five
judging categories: |
|
| |
a. |
Electronic external (for residents and target audiences). |
| |
b. |
Electronic internal (for employees). |
| |
c. |
Magazine
newsletters (glossy and multipaged publications). |
| |
d. |
Printed
external newsletters (for residents and target audiences). |
| |
e. |
Printed
internal newsletters (for employees). |
|
| |
| 4. |
Marketing Plans and Campaigns |
| |
Campaigns and special activities employing direct mail, ads,
promotional materials, giveaways, media spots or audiovisuals.
Campaigns can be for economic development, government services,
community issues, bond issues, etc. |
|
| |
| 5. |
Technology Services |
| |
Three
judging categories: |
|
| |
a. |
Intranet
sites. |
| |
b. |
Web
sites. |
| |
c. |
Other
systems, such as bulletin boards, DVD's, CD-ROM's, customer call
centers, fax-on-demand, |
| |
|
e-mail
list servers, portals, Wi-Fi, etc. |
|
| |
| 6. |
Special Events |
| |
Campaign
tools or special activities to promote celebrations, dedications,
ribbon cuttings and other programs. |
|
| |
| Communications
Marketing Processes |
| 1. |
Citizen Participation |
| |
Programs
for involving residents in community decision making on specific
issues and projects. |
|
| |
| 2. |
Community Visioning Process |
| |
Programs
for promoting deliberations among diverse community interests, in
order to guide a community decision on future direction and vision. |
|
| |
| 3. |
Service Delivery |
| |
Innovative program, service or delivery system improvements for
meeting citizen customer needs. |
|
| |
| 4.
|
Communications Plans |
| |
Concise
plans that include problems, definitions, strategies, expected
outcomes and evaluation procedures. |
|
| |
a. |
Crisis
communications. |
| |
b. |
Jurisdictional and departmental communication vision goals and
strategies. |
|
| |
| 5. |
Most
Creative Activities With Least Dollars Spent |
| |
Programs
and materials that generate big impact with few resources expended. |
|
| |
| |
| |
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