3CMA City-County Communications and Marketing Association Strategic Marketing. Compelling Communications.

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PO Box 20278
Washington, DC 20041
Phone: (703) 707-0830
Fax: (703) 707-0867
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You have eight seconds to grab someone's attention on social media. How do you stand out against competing messages in a cluttered news feed? We will share real examples and strategies of how you can use effective quick-hitting videos, compelling text, and data to drive your social media strategies.  We'll include tips on how to make videos, even if you're a one-person shop, and we'll share ways to measure your success with meaningful analytics.
 
Your presenters are:
Lisa Hancock
Lisa Hancock
Alex Carr 
Alex Carr
 
Lisa Hancock is the Multimedia Coordinator for Lake County, IL Government
A large organization with a 21-member elected county board, eight independently elected officials, and more than 20 departments.  Lake County is a diverse community made up of more than 702,000 residents.

Lisa has been a part of the Lake County Communications team for eight years, and leads Lake County's video, graphic design, and website strategies. She has made several 3CMA Savvy award winning videos, and has successfully adapted the County's video and graphic design programs to social media platforms.

Fun Fact: Lisa loves Star Wars and is a fantasy football fanatic.
 
Alex Carr is a Communications Specialist for Lake County, IL Government
Alex is responsible for implementing various communications and outreach efforts, including social media, publications, graphic design, crisis communications, video production, website content, and employee communications. Alex is part of a team that has earned national awards for its accomplishments.

Fun Fact: Alex loves watching and playing sports.
 

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