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PO Box 20278
Washington, DC 20041
Phone: (703) 707-0830
Fax: (703) 707-0867
E-Mail 3CMA
Schaumburg, IL Regional Conference - May 18, 2017
Up-to-Date Conference Information
We are in the homestretch for planning the 3CMA Chicagoland Regional Conference with less than a week to go, and we are winding up for a conference that is sure to be a homerun! The conference lineup is shaping up to be a winner and we have some fun games planned where you can score some cool prizes. You are encouraged to wear your favorite baseball gear, even if your home team didn’t just win the World Series! 
The Prairie Center is located on the campus next to the Robert O. Atcher Municipal Center. The Prairie Center can be accessed from Summit Drive using Schaumburg Court or from Schaumburg Road using Prairie Center Drive. Please use the available parking lot located east of the Prairie Center and enter from the east doors. 
The Chicago Cub’s epic comeback to win the World Series Championship is inspiring us to plan an exciting, engaging and impressive 3CMA regional conference that is sure to be a homerun! While we may be aces at our game, we all get hit with curveballs and sometimes strike out. Join a team of local government communications professionals at the 3CMA Chicago Regional Conference and come up winning strategies, tactics and a communications game plan that you can execute on your home turf. 
Schaumburg Prairie Center for the Arts, Lecture Hall
201 Schaumburg Ct
Schaumburg, IL 60193

*The conference will take place in the Lecture Hall with lunch provided from noon until 1 p.m. in the gallery. 
  • 3CMA Member: $120
  • Non-Member: $140
  • New Member Bonus: $425 (Includes Conference Registration and One-Year 3CMA Membership)
Register For the Conference
Conference Program and Schedule
*Subject to change
8:30 - 9:00 am
Registration & Coffee
9:00 - 9:15 am
Welcome & Introductions
  Jennie Vana, Communications Manager, Lake County, APR
9:15 - 10:15 am  
10 Tips for Creating Engaging Video
  Whether you have a large video production team or a one-person shop, learn tips and tricks for creating engaging video content. View innovative samples created by Lake County and communities across the country. 
  Presenter: Lisa Hancock, Multi-Media Coordinator, Lake County
10:15 - 10:30 am 
Networking Break 
10:45 am - 12 pm
Visual storytelling: Unlocking the power of data
  Local governments continue to use formal and informal methods to obtain citizen input and feedback, from the traditional public meeting and the well-established citizen survey, to on-line forums, web tracking systems, digital town halls, and social media. The panelists will share case studies on how they are collecting meaningful data, how they’re putting it to use, and using it to tell a meaningful story that resonates with target audiences.  
  • Jennie Vana, Communications Manager, Lake County, APR
  • Avis Meade, Communications Coordinator, Village of Lombard
  • Brooke Hooker, Communications Manager, Lake County Division of Transportation
12:00 - 1:00 pm

12:40 - 1:00 pm Take a Yoga Break!
  No doubt our jobs are demanding and a few minutes of breathing and movement even once during the day can help balance your body, clear your mind, and boost your energy. The instructor will focus on light movement, breathing, stretching, and stress reduction techniques.
1:15 - 2:30 pm
Measuring what Matters 
  Clicks, hits, views, reach, ROI…and the list goes on. Are you tracking meaningful metrics? These communications pros will share real examples of measurement strategies and tools that can help tell you (and your bosses) if your communications strategy is truly working.
  Moderator: Doug Kozlowski, Communications Director, Village of Downers Grove
  • Alex Carr, Communications Specialist, Lake County
  • Amanda Burkey, Associate Manager, Social Media at HIMSS Media
  • Steve Ziemba, Principle – Ziemba Social Media Consulting
2:30 - 2:45 pm
Networking Break
2:45 - 4:00 pm
It's true…I clicked the bait! The phenomenon of fake news: how to navigate, discern, check and defend fact vs. fiction.
  Some media analysts have deemed the proliferation of fake news as a form of psychological warfare, and possibly even a threat to democracy. How can you tell fact from fiction? What if the fake news is directed at you or your organization? The experts in this session will discuss the history and recent surge of fake news, how to identify it, fact check and, if necessary, defend your organization. As government communicators, how do we address misleading headlines, untrue stories and false social media posts that can erode the public's confidence in government? What roles do we play in helping residents spot fake and recognize credible sources vs. those that lack credibility? 
  Moderator: Ann Tennes, Director of Marketing and Communications, Village of Skokie
  • Steve Bynum, WBEZ 91.5 Chicago, Worldview Producer - The only daily radio talk show in the U.S. dedicated exclusively to global news and affairs.
  • Bruce Brigell, Coordination of Information Services, Skokie Public Library
  • Michael A. Spikes, Director, Digital Resource Center, Center for News Literacy, School of Journalism, Stony Brook University
4:00 pm
Closing Comments
  Jennie Vana, Communications Manager, Lake County, APR
Jennie Vana, Lake County Communications Manager
Jennie Vana, Lake County Communications Manager
Jennie Vana, Lake County Communications Manager

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