3CMA City-County Communications and Marketing Association Strategic Marketing. Compelling Communications.

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3CMA City-County Communications and Marketing Association - Home Page

3CMA
PO Box 20278
Washington, DC 20041
Phone: (703) 707-0830
Fax: (703) 707-0867
E-Mail 3CMA
Communication and Marketing Tools
3CMA Savvy AwardsSocial Media - Three Judging Categories
  • Best Campaign use of Social Media Tools
  • Best use of Facebook
  • General (Twitter, YouTube, Other)

TV and Video - Six Judging Categories
New for 2016 - TV and Video entries are now submitted entirely on-line.  Please visit www.3cma.org/videoentry to enter/submit entries in this category.
  • Education/Training (educates public/employees on a specific issue)
  • Interview/Talk Show/News Programming
  • One-Time Special Programming
  • Promotional Video
  • Public Service Announcement (no longer than two minutes)
  • Regularly Scheduled Programming

Printed Publications - Seven Judging Categories
  • Advertising
  • Annual Report (Reports to communication year-long accomplishments)
  • Calendars
  • Catalogs/Guides
  • External Publications (Newsletters/Magazines)
  • Other (Including Internal Publications)
  • Reports (Reports other than Annual Reports)

Digital / Interactive - Five Judging Categories
  • Customer eGovernment Services
  • Electronic Newsletters, Reports, Other (Internal/External)
  • Issue Specific Website (Intranet/Extranet, Special Event, Budget Presentation, Surveys, Quick Polls, etc.)
  • Mobile (Campaign or other ongoing effort that demonstrates an activity, service, product, event or other government related purpose.  Can include mobile applications or initiates, SMS and text campaigns.)
  • Overall Website

Marketing and Tools - Five Judging Categories
  • Best use of a Promotional Item
  • Branding/New Logo/Etc.
  • Economic Development
  • Government Service Delivery/Community Issue (Innovative program, service or delivery system improvements for meeting citizen customer needs.)
  • Marketing Event

Special Events - Two Judging Categories
Marketing tools and special activities to promote celebrations, dedications, ribbon cuttings and other programs.
  • One-Time Event
  • Recurring Event

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