Tools are what you use to implement the idea – getting information out to get the job done. They include publications, television and video, marketing campaigns, special events and new technologies.

Includes projects and concepts that showcase creative talent and design that also perform essential communication functions.  Redesigned projects are also included here.  Entries judged on innovation, creativity and strategic alignment with goals.

Processes are broad categories of activity, such as Citizen Participation, Communications Plans, Go Green Programs and Service Delivery.