The ultimate challenge for local government lies in converting passive consumers of public services into responsible, supportive citizens.

Targeted marketing and focused communication skills, keystones of successful private sector organizations, are tools used by successful cities and counties to transform critics to supporters.

With over 700 city and county members from a number of governmental disciplines and functions, 3CMA offers a wide range of member services. The key elements are networking and resource saving opportunities.

A member can tap into a growing pool of specialized expertise by adapting ideas from: