3CMA City-County Communications and Marketing Association Strategic Marketing. Compelling Communications.

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Pre-Conference Sessions
Executive Presence and Communication
How can you best provide communication leadership for your organization? How do you build an authentic communication style? How do you learn to coach others in communication leadership, building a better internal communication culture along the way? In this interactive session, we will focus on ways for you to improve your relational communication style, to gain self-awareness, and to serve as an influencer within your city or county.

Finding Your Roadmap as an Emerging Communicator
As an emerging communicator you need to find your way in your organization. Seasoned professionals, Catherine Lazorko and Annette Privette Keller, will provide a road map that avoids traffic jams and potholes to navigate toward a strategic career path. Key takeaways will be an editorial calendar, workload measurements, budget, demonstrating your value to your organization’s performance measurements, and telling your compelling story.

Is Diversity Part of your Communications DNA?
Across our nation we are seeing dramatic changes in the demographics of our communities. Our target audiences are changing and for us to communicate effectively we need to rethink our strategies and make diversity part of our communications DNA. 

This case-study presentation will share the unique award-winning communication strategies of the City of Renton, Washington and provide specifics and details and strategies for success in communities across the country. This interactive session will provide participants an opportunity to learn more about issues related to implicit bias. Takeaways include learning how to reach out to community leaders representing various ethnic, cultural and diverse groups; collaborate with faith communities such as African-American pastors and the Latino community  to create better communications between the police and communities of color; using social media and Facebook groups for “communications on-the-go” with the city’s multi-cultural groups; and offering instant language translations through a citywide language line. 

Lean Writing and Assets Management for Targeted Communications
This fast-paced workshop focuses on essential steps for in-house communications production for print, web and social media. Participants will gain a deeper understanding of the design principles used to drive messaging in clear, concise terms. Learn how to organize and manage assets in ways that will streamline production, target messages, and optimize brand.  

Three Key Takeaways
  1. Understanding the different audience responses to print and web can make writing and design in both areas more consistent and targeted. Writing design, layout composition, photo design.
  2. When both communications assets are well-managed, production is faster and more effective. Sizing, naming and organizing images, video and written material. Building a library.
  3. Understand usability concerns and how to make content more compliant. Basic HTML, meta content, colors and fonts. Screen reader concerns.



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