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2016 Annual Conference Schedule
Note: Session times and topics are subject to change.

Tuesday - September 6, 2016
   4:00 p.m. Board of Directors Meeting (Encino)  
Wednesday - September 7, 2016

Pre-Conference and MAG290

   8:00 a.m. Pre-Conference Registration  
   8:00 a.m. MAG290: Basic Public Information Officer - 8:00 am - 5:00 pm (Details) (Villa)
   8:30 a.m. Pre-Conference Sessions   
  • Lean Writing and Asset Management for Targeted Communication (Carranza)
  • Mobile Production 101: Create Quality Videos with Your Phone (Madero)
  • Moving from Communicator to Strategist (Hidalgo)
  • SA-CAN – San Antonio Community Access Network Studios Tour (Meet in Hotel Lobby at 8:15 am and meet David McElroy - PEG Manager for an 8:30 am walk to Studio.)
  • The Ins and Outs of Research: Surveys, Audits, Focus Groups and More (Sabino)
   11:00 a.m. Pre-Conference Luncheon - Sponsored by Granite Sky Civic (Camino Real and El Rincon)  

 General Conference

   11:00 a.m. General Conference Registration Begins  
   12:00 p.m. Gathering for First Timers (Carranza)  
   12:30 p.m. Opening Session - Breaking the Time Management Encryption: How to Liberate Your Productivity Skills from Deep Cover (Navarro Ballroom)
    Did you know that the average person loses up to three hours per day from procrastination, distractions  and  overwhelm?  In  the  business  world,  this  adds  up  to  over  ten  thousand dollars of lost time per person each year. 

Helene  Segura  will  share  her  three-prong  framework  for  plugging  time  leaks  and  gaining back lost time. (Additional Information)

Attendees will learn how to: 
  • Use mind control tradecraft to harness time and focus on priorities 
  • Identify and eliminate common performance leaks 
  • Improve productivity and strengthen leadership with a team approach 
  • Recapture two hours of lost time per day through successful change
   2:15 p.m. Concurrent Sessions   
  • Innovative Ideas Panel on Traditional Communications (Hidalgo)
  • Using Humor in Social Media (Madero)
  • One-Person Shop (Carranza)
  • How a Quick and Dirty Facebook Campaign Went Heartwarmingly Viral (Sabino)
  • Special Events (Encino)
   3:30 p.m. Networking Break  
   3:45 p.m. Concurrent Sessions   
  • Social Media Must Haves (Hidalgo)
  • Connect 4: Winning the Game of Citizen Engagement (Madero)
  • Content is King (Carranza)
  • How to Effectively Communicate Voter-Approved Capital Improvement Projects (Sabino)
  • Channel Planning: Hot to Write a Strong Digital and Traditional Media Plan for Your Community (Encino)
   5:30 p.m. Welcome Reception - Sponsored by Granicus (Navarro Ballroom and Exhibit Area)  
   6:30 p.m. Restaurant Romp  
Thursday - September 8, 2016
   7:30 a.m. Breakfast (Hidalgo)  
   8:00 a.m. MAG290: Basic Public Information Officer - 8:00 am - 5:00 pm (Villa)
   9:00 a.m. Innovation Technology Forum - Sponsored by Sprout Social (Navarro Ballroom)  
  • Ana Martinez - Facebook
   9:30 a.m. General Session - Lessons Learned: West and Waco (Navarro Ballroom)  
  • Patrick Swanton, Waco Police Department
   10:15 a.m. Networking Break  
   10:45 a.m. Concurrent Sessions  
  • Blending Live and Digital Strategies for Public Engagement (Hidalgo)
  • Community Branding: Bringing to Life Bragging Rights (Madero)
  • On Target: How to Design a Successful Social Media Campaign (Carranza)
  • Ten Tips for Building Usable Websites (Sabino)
   12 Noon Luncheon - Keynote Presentation - Brooks Bennett (The Brooks Show - Reboot!) - City of Round Rock, TX - Sponsored by Vision (Navarro Ballroom)  
    How do we select and apply great ideas coming from all angles to better serve our local communities?  Brooks may know an innovative way to two!  Join us for this Thursday Luncheon session as The Brooks Show - Reboot! returns!
   1:45 p.m. Concurrent Sessions   
  • Savvy Film Festival (Hidalgo)
  • Creating Graphics Without a Designer (Madero)
  • Command Your Digital Communications Like you Mean Business (Carranza)
  • The Ethics Project (Sabino)
   3:00 p.m. Networking Break  
   3:30 p.m. Concurrent Sessions   
  • Gamification: Making Citizen Engagement Fun for All Ages (Hidalgo)
  • Inside the Minds of the Media/Welcome to the Other Side - Now What? (Madero)
  • Jerusalem to Boston - Crisis Communications Lessons from a War Zone (Carranza)
  • Friends Don't Let Friends Send Bad E-Mails (Sabino)
   5:30 p.m. Savvy Awards Evening and Reception - Sponsored by Siteimprove (Navarro Ballroom and Exhibit Area)  
Friday - September 9, 2016
   7:30 a.m. Breakfast & 3CMA Business Meeting (Hidalgo)  
   9:00 a.m. Concurrent Sessions   
  • Case Study for Developing a Citywide Social Media Campaign (Navarro A)
  • Branding and a Ball of Sting: What Community Brands, Communications Pros and Kittens Have in Common (Madero)
  • Protecting Your Agency's Use of Social Media in a Crisis (Carranza)
   10:15 a.m. Networking Break  
   10:45 a.m. Concurrent Sessions   
  • Playing it Safe: Law for Public Communicators (Navarro A)
  • Getting off the Ground: A Legal Roadmap for Creating a Successful City Drone Program (Madero)
  • Jurassic Parks and Rec: Engaging the Community (with dinosaurs) (Hidalgo)
   12 Noon General Conference Adjourns   

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