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Who should join 3CMA?

• City/County communications professionals and elected officials

• City/County managers

• Assistant city/county administrators

• Marketing staff

• Public information officers

• Community relations professionals

• Economic and redevelopment professionals

• Public relations specialists

• Public affairs directors

• Parks and recreation staff

• Library and educational staff

• Environmental, Water, Waste Staff By joining 3CMA you can make a positive impact by taking what you learn and putting that knowledge to work in your community.

Gain these advantages

• Expert assistance to help you and your community create strategic communications and marketing plans

• Case-study information to help you implement citizen participation and community-based governmental programs

• News bulletins to keep you abreast of new trends Conferences to sharpen your skills

• Regional meetings and seminars to meet public sector peers and share innovative ideas

• Annual Savvy awards competition

• Resource Group, a consulting consortium to help you plan and implement programs

• Special interest groups

Master strategies to

• Organize for change Understand competition and choice

• Develop a positive, distinctive image for your community

• Work effectively with local leaders to attract new business and industry

• Cooperate with business/industry and residents for successful redevelopment

• Capture more positive publicity in the media to convey special community attributes

• Build and better communicate in pluralistic America

• Increase spirit and pride among residents to foster community goals through neighborhood strategies

• Promote community-wide services to meet the needs of residents

• Improve employee morale/attitude/behavior to become more customer-oriented

• Create community initiatives and events to bring neighborhoods together

• Use downtown amenities and other assets to market your community

• Support and promote your local school district to better market an important asset

• Gain residents & support of tax issues to keep government stable

• Devise a viable marketing plan to meet "customer" needs

• Develop a communication plan for effective sharing of information with constituency groups

• Use research to develop greater respect and trust in your local government