3CMA Job Posting - Digital Media Specialist

Digital Media Specialist

The purpose of this classification is to perform responsible and independent work in support of the City’s communications plan. Under general supervision of the Communications Manager, areas of assignment include, but are not necessarily limited to, developing, writing, editing, updating, managing, disseminating, monitoring and analyzing the City’s public information communications on multiple digital and electronic media outlets. 

Essential Functions

Manages current social media channels. Develops and executes new social media outlets, focusing on emerging trends and best practices. Posts daily content and related photographs and/or videos. Increases and engages followers utilizing innovative campaigns, contests, and incentives.  Monitors statistical data and provides detailed reports as requested.
 
Develops and manages quality and accurate content, video, photos, maps, graphs, and other artwork for City’s public facing website pages, maintaining consistency of message and formatting. Ensures consistent, interactive, easily navigable, visually appealing pages that reflect the City’s branding image. 
 
Increases website usability, with optimal information and design. Utilizes online discussion forums and interactive tools that solicit information and feedback from the community and further engages the community in the City’s mission. Constantly updates and edits content for Search Engine Optimization (SEO). 
 
Monitors website statistical data and provides detailed reports as requested. Performs regular audit of all pages to ensure adherence to City’s guidelines for branding and content. Coordinates regular reviews with departments in order to create and update web page content.
 
Works closely with the City’s ITS Webmaster.
 
Videotapes and edits public meetings, programs, events, services and emergency notifications. Produces quick and short videos for online platforms by developing scripts and editing materials. Ensures messaging and design is consistent with the City’s branding. Uploads all videos to the City’s YouTube page. 
 
Creates, writes scripts, and produces original informational video programs for the City’s governmental access channel, BBTV. Identifies, recruits and schedules hosts and guests to videotape. Manages all programming and notices of City events, job announcements, bid opportunities, road construction projects, emergency announcements, and other content as needed. 
 
Photographs public meetings, programs, events, projects, staff and services; edits for use on digital platforms and in publications and presentations. Maintains photograph gallery. 
 
Designs electronic newsletters and develops content and visuals. Distributes monthly email newsletter. Develops, builds and maintains email master list. 
 
Writes and prepares presentations, displays, and online publications incorporating original graphics utilizing InDesign, Photoshop, Illustrator, and PowerPoint.
 
Works closely with Departments, City Manager and City Officials to support and increase the City’s digital media presence. Develops and recommends policies relating to the City’s electronic and digital media processes.
 
Maintains a comprehensive, current knowledge of applicable governmental public record laws. 
 
Remains current of new trends and advances in digital media through professional literature, affiliations, workshops and training sessions. 
 
Researches, purchases, and maintains electronic equipment, including, but not limited to, cameras, audio and video equipment, screens, PowerPoint projectors, speakers. 
 
Serves on Emergency Operations Center (EOC) Public Information Officer’s Team. 
 
Operates a motor vehicle to attend meetings and other work related functions.
 
Performs other related duties as required.

Complete details available in the Member Services area of the 3CMA Website.


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