I cross-posted this fortuitous Twitter thread to my Facebook. It grew from there, and since that time, I’ve heard from at least two dozen personal and work friends who enjoyed it. I consider it a valuable campaign because I publicly illustrated the part of the work day we look forward to but sometimes have a hard time capturing.
When I worked at Herman Miller before I came to Calhoun County, I collaborated on social media campaigns with a woman whose title is talent branding specialist. From her, I learned:
- Current employees are the best recruiters for new employees.
- Prospective employees prefer to hear from people who work at a company rather than the administration or HR that is crafting recruitment materials.
- The challenge is giving employees space, information and encouragement to share their experiences.
I enjoy the challenge of engaging with employees, especially digitally, because it’s the right thing to do. But the benefits of engaging meaningfully with internal staff are huge and in a decentralized government, it’s especially rewarding. Decentralized offices and the lack of resources for employee engagement inevitably lead to a disconnected workforce.
The benefits to internal communications are significant because:
- Internal employees feel connected to one another and their employer.
- Internal employees feel more comfortable finding creative ways to engage with each other.
- General morale hopefully improves as employees enjoy their work day.
- When shared, residents learn more about the people who work in their local government.
- When done appropriately (and not too casually), these campaigns can make government feel more approachable.
- Prospective employees better understand whether they will fit in this work environment, hopefully leading to improved retention.
Opening my door is a way for me to engage with coworkers and not feel alone in a brand new role. I’ve benefited tremendously from this. When a white board was installed in my office, I began writing questions for people to respond to—an invitation with fewer calories. Each week I invite people to respond. Now coworkers come upstairs to the administration office to answer my question—or for the candy basket I keep stocked.