3CMA Regional Conference

Turning Challenges into Opportunities: Creating Your Own Lemonade Stand 

This impactful one-day 3CMA regional conference will squeeze in lots of valuable information on how to turn your worst challenges into your best opportunities. From headlining issues and innovative tools, you will hear first-hand from professionals who have dealt with some of the most difficult community issues in the nation and what they have done to overcome obstacles that get in the way of getting out their message.


REGISTRATION FEES (Conference Registration)

  • 3CMA Member: $125
  • Non-Member: $145
  • New Member Bonus: $425 (Includes Conference Registration and One-Year 3CMA Membership)

Conference Program and Schedule

*Subject to change

8:45 am - Registration and Coffee
   
9:00 am - Welcome - 3CMA's 2018 President and the Mayor of Broward County
   
9:15 am - Everything Hurricane - Lessons Learned and What's New in 2018
You’ll hear from a pro at the National Weather Service on what to expect this year, as well as local government communicators with tips from the 2017 Hurricane season on communicating with your residents and ways to limit the hit to tourism.
   
10:30 am - Networking Break
   
10:45 am - Zoomania - Confessions of a Zoo Communicator
 From dealing with unexpected crises to finding creative opportunities, the director of Zoo Miami shares a thing or two about fluffing feathers and fur, while also making it fun.
   
11:45 am - Lunch and an opportunity to network and visit the Library's Creation Station
   
12:45 pm - Concurrent Sessions - Pick Your Session on Social Media

The New Social Media - Tools and Best Practices to Stand Apart
From service changes to hurricanes to trending stories in the news, hear how Florida governments are finding creative and effective uses of old and new social media tools.  

Socialize as You Advertise - How Local Governments Can Get in the Game
Learn new ways to extend your government’s reach and voice using social media ad buys. Hear from a private sector expert on how to use social advertising to better target your audience and stand out in the crowd.
   
1:45 pm - Networking Break
   
2:00 pm - When Crisis Comes to Town - A Community's Guide to Surviving International Media Attention
We’ve assembled an incredible panel of local government communication experts from Orlando, Parkland, and the Ft. Lauderdale Airport, who have hands-on experience responding to both tragedy and world-wide attention.  
   
4:15 pm - Closing Comments and Wrap-Up
   
4:30 pm - After Conference Session
You’re invited to spend some extra time networking and sharing ideas with other conference attendees.
   
5:00 pm - Las Olas Restaurant Romp
Join us for great dining and networking in this nearby trendy district.

Up-to-date conference information can be found on the 3CMA Website.
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