Pre-Conference Sessions Now Posted!
Communication Leadership and Planning
Want to write a brand manifesto? Build a better communication culture for your city or county? Or get ready to build a foundation for better outreach to your stakeholders? This interactive workshop will help you imagine, capture and translate your brand attributes into messages and outreach for stronger stakeholder connections. These steps will help you set the stage for better communication planning.
Just Shoot Me
Are you ready for your close-up? Or do you freeze when the camera is pointed at you? In this mobile workshop, get some tips on preparing for a television interview and learn techniques to make on-camera interviews less “Walking Dead” and more “Footloose.” You’ll have a chance to practice your skills in a safe environment and get feedback from fellow participants.
Municipal Branding and Trademarks
All cities have a “brand,” but what steps should you be taking to protect the intellectual property elements of your brand? This interactive session takes you on tour of “Trademarks 101,” the legal foundations of trademarks and service marks, how you register your trademarks and service marks, what is different in dealing with municipal trademarks and service marks versus corporate trademarks and service marks, and how to create an effective enforcement plan for your trademarks and service marks. This session will also cover uses of trademarks and service marks on the Internet, in Internet domain names, on social media platforms and related topics.
Online Citizen Engagement - A Case Study
The session will be conducted by Peak Democracy as an interactive workshop, intended for public officials responsible for all forms of public engagement, both in-person and online. Participants will come away with a deep understanding of the pitfalls and best practices for building public trust through online citizen engagement.