3CMA Job Posting - Digital Communications Manager

Digital Communications Manager

Salary:  $56,342.40 - $72,233.84 Annually

Opening Date: 05/01/15

Closing Date: 05/15/15 05:00 PM

Job Description:

As part of the City’s Communication and Public Engagement Division, serves as the web governance, web vendor management and content policy coordinator, responsible for creating the strategy for content creation across multiple platforms. Oversees a department content management team and third party website vendor, assisting with the creation and coordination of digital content to assure strategic, effective, and consistent delivery of information to the general public and to employees. Performs the role of project manager and business owner for the public and internal websites. Manages/supports digital-related projects including website enhancements, email campaigns and social media. Assists with maintaining, monitoring, and optimizing social media channels on a daily basis, including Facebook, Twitter, and LinkedIn. Responsible for driving engagement with City content across channels, including the website and social media. The incumbent will work closely with key stakeholders and City Departments to implement the City’s communications strategy to deliver information, services, and engage citizens via social, mobile and digital technologies.

Key Responsibilities:

  • Work collaboratively within the City’s Communication Division to achieve strategic communication goals. Develop and communicate digital content strategy and associated tactics that support these goals. 
  • Manage the City’s digital presence ensuring consistency of appearance, functionality, security, and conformance to policies and style guidelines. 
  • Establish and maintain cooperative working relationships with other departments, agencies, contractors, and the public to develop strategic and tactical plans to facilitate and improve the delivery of City service. 
  • Manage performance of contractors and vendors by establishing and monitoring service level agreements and quality of service standards. 
  • Collect, prioritize and drive internal website enhancements and upgrades in conjunction with the Web Development Team in Information Technology Services. 
  • Manage content on City’s websites (public and internal). Ensure all portals and web pages follow website policies and guidelines. Write and design original content and assist and advise internal customers with their web content as needed. 
  • Develop standards, systems, processes, policies and best practices for content creation, distribution and management. Maintain open communications with stakeholders by utilizing committee and department liaisons. 
  • Stay abreast of digital industry trends and emerging technology. Monitor other municipal and governmental projects and sites to stay current with digital presence, open data, and service delivery innovations and approaches. 
  • Train staff on the use of content management system for simple content updates. Ensure conformance to strategic communication objectives. 
  • Actively guide the Web Communication Team, serving as lead Department Content Manager of the City’s websites (public and internal). Plan, develop and implement various web features that meet the needs and interests of the City’s communication and organizational goals, project goals, user needs, or industry standards. 
  • Provide project status reports and stay on budget by monitoring expenses and exploring cost-saving actions. 
  • Assist with monitoring and evaluating City social media accounts. Ensure a consistent brand and voice is used across social media channels. Create and post compelling social media content that engages followers. Monitor social media traffic and respond with appropriate consultation from City departments. 
  • Monitor web and social media tools, trends and applications. Develop performance metrics; track, compile, and analyze website and social media usage data and other key metrics through Google Analytics and other data analysis tools. 
  • Respond to requests and inquiries from City staff and the general public. 
  • Assist with the management of Notify JoCo emergency notification system, to include opt-in messaging feature. Develop policies and procedures and coordinate with departments on appropriate use of the system. 
  • Other duties as assigned.

Experience and Education:

  • At least 3-5 years’ progressively responsible experience in communications, public relations, marketing, public administration or a closely related field; preferably in a mid-size or large public, private or non-profit organization. 
  • Experience managing and using websites, content management systems, intranet sites, social media sites, and digital media technologies. 
  • Management of internal cross functional teams and third party vendors. 
  • Experience creating and implementing communication plans, including the development and/or implementation and integration of digital communication strategies. 
  • Experience in gathering and analyzing business requirements in order to meet strategic goals and project/program results. 
  • Proven ability to work both independently and within a team structure in a fast-paced environment. 
  • Proficiency in use and potential of web-based and social media platforms, including writing/editing text for web. Ability to operate software to create web, photo and video content. 
Education:  Bachelor's degree in related field or equivalent with specialized web content training. Master's degree preferred.

Complete details available in the Member Services area of the 3CMA Website.
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