Crafting Your City’s Reputation: Making an Emotional Connection

Webinar - Thursday, January 11, 2018 - Noon Eastern Time

Finding ways to stand out among the competition is part of every government communicator’s job.  The recent push among communities to garner the attention of Amazon is a great case study.  Join us for this webinar with a incredible media veteran to learn more how to effectively promote your community and apply that Amazon-type mindset inside your organization. 

From building respect and trust, to delivering an understandable message, you’ll hear examples of how making an emotional connection is key.  We’ll focus on how people connect with people and ways to help your city leaders become even better communicators who can build relationships with their audience.  

We’ll take a page from Amazon and other rising stars in business, who sought a better harmony to their own organization that, in turn, helped craft their global image.

Maya Angelou said it best: “People will forget what you said and did, but they will never forget how you made them feel.” 

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Sherrie Brown has more than three decades of experience as a reporter, anchor, executive producer and news director.  She has covered events ranging from the recent hurricane in Houston to the Oklahoma City bombing in 1995.  She has experienced, first-hand, how those types of disasters create a vision for media and community to come together.  She’s also been at the helm of news organizations as broadcast platforms expanded into digital and the news cycle became 24/7.  She understands the need for government and media to work together and the importance of creating the right internal team to craft your message.  

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