Be Seen on Social Media! Using Video, Text, and Analytics to Rise to the Top of News Feeds
Tuesday - October 17, 2:00 pm - 3:00 pm Eastern
You have eight seconds to grab someone's attention on social media. How do you stand out against competing messages in a cluttered news feed? We will share real examples and strategies of how you can use effective quick-hitting videos, compelling text, and data to drive your social media strategies. We'll include tips on how to make videos, even if you're a one-person shop, and we'll share ways to measure your success with meaningful analytics.
Lisa Hancock is the Multimedia Coordinator for Lake County, IL Government
Lisa has been a part of the Lake County Communications team for eight years, and leads Lake County's video, graphic design, and website strategies. She has made several 3CMA Savvy award winning videos, and has successfully adapted the County's video and graphic design programs to social media platforms.
Fun Fact: Lisa loves Star Wars and is a fantasy football fanatic.
Alex Carr is a Communications Specialist for Lake County, IL Government
Alex is responsible for implementing various communications and outreach efforts, including social media, publications, graphic design, crisis communications, video production, website content, and employee communications. Alex is part of a team that has earned national awards for its accomplishments.
Fun Fact: Alex loves watching and playing sports.
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