3CMA Job Posting - Marketing Communications Administrator

Marketing Communications Administrator

Under direction of the Public Communications Manager, this position supports marketing communications efforts through research, planning, writing, and implementation of strategies, campaigns, and print and digital materials that develop and maintain a strong, positive, and consistent image of the City, in line with the goals and objectives of the Public Communications Office’s strategic plan and the City’s strategic and communications plans.

Key Responsibilities:

The duties and responsibilities of this position include, but are not limited to, the following functions:

  • Responsible for various external communications, public relations, social media, and collateral materials, among other things.
  • Facilities communication needs of internal clients; develops ideas and suggests modifications to existing ideas. Serves as copywriter/editor for these communication vehicles; designs marketing and communications materials and coordinates with web and cable TV staff.
  • Responsible for the development and oversight of the City’s internal communications strategy including but not limited to the employee newsletter and citywide internal electronic communications. 
  • Works with a wide range of citizens and clients including City Council, City Leadership team, and community leaders.
  • Administers the City’s social media directive, reviews applications for City Manager approval, and provides interpretation of the directive.
  • Designs and teaches grammar and writing workshops for City employees.
  • Is a City authority for organizational standards for writing, style, and grammar.
  • Develops, in coordination with the manager, marketing communications strategies, timely public education campaigns, and makes communication recommendations to best serve City’s needs. 
  • Helps research and develop PCO budget.
  • Watches and researches trends in municipal marketing communications efforts. Attends training and conferences to enhance skills and stay on top of current and future trends to improve City communication efforts.
  • Provides considerable professional and technical skills to write engaging, results-oriented copy for a variety of audiences and purposes, and for use in a range of digital and print formats. Integrates branding and City style into messaging to enhance clarity and uniformity.
  • Serves as primary contact with the City’s internal departments for news and stories to create internal and external newsletter content. Works with web and cable TV staff to carry messaging into digital mediums as well.
  • Serves as a backup to the web administrator for website and social media updates. Also, writes and edits web content, and identifies information needs and coordinates and creates various types of content to fill those needs. Works with various departments to enhance and develop website content as part of public education and marketing communication campaigns.
  • Exhibits leadership, initiative, and creativity in execution of individual projects and building partnerships with team members, external contacts, and internal departments to support integrated marketing communications efforts.
  • Coordinates the PCO involvements in community special events such as Drinking Water Week, Water Utilities annual cleanups, and City ISD Career on Wheels.

Minimum Qualifications:

  • Bachelor’s degree and four years experience in Journalism, Marketing or related field. 
or

  • Master’s degree and one year experience in Marketing, Journalism or a related field.

Compensation:

$49,000-$71,000 annually

Job closes on March 24, 2015

Complete details can be found in the Member Services area of the 3CMA Website.

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