Journalists face unprecedented workloads and expectations in the digital age. This presentation will provide information on a day-in-the-life of a multi-media reporter chasing a story, including: how stories are assigned, deadlines, and interview strategies/tactics one-on-one and press conferences.
Presenter: Erin Cargile, KXAN | Bio
Impromptu Press Conference
What are the basics of responding to media in the multi-media age, especially when doing an on-camera is involved? Topics will include basic strategies/tactics for professional PIO operations and how to look, act and feel like a pro on camera.
Presenter: Bristel Minsker, Red Cross | Bio
Hosting a Planned Press Conference
What are the basics, pitfalls and tips for hosting a planned press conference, and what are the roles of a PIO when planning and conducting a press conference?
Presenter: Lisa Cortinas, APD | Bio
Hosting an Impromptu Press Conference
What are the basics, pitfalls and tips of hosting an improvised media briefing in the field after an incident, either as a sole spokesperson or behind-the-scenes coordinator?
Presenter: Jason Zielinski, ABIA | Bio
Mock Press Conference
Attendees will be broken in three groups, with each individual group being divided into PIOs and reporters, to participate in a mock press conference.
Press Conference Review
The groups will review the mock press conference video, provide constructive feedback and remarks.
Complete details available on the 3CMA Website.