Schaumburg, IL Regional Conference - May 18, 2017

Schaumburg, IL Regional Conference - May 18, 2017


CONFERENCE LOCATION
Schaumburg Prairie Center for the Arts, Lecture Hall
201 Schaumburg Ct
Schaumburg, IL 60193

REGISTRATION FEES

  • 3CMA Member: $120
  • Non-Member: $140
  • New Member Bonus: $425 (Includes Conference Registration and One-Year 3CMA Membership)

SESSION TOPICS

10 Tips for Creating Engaging Video
Whether you have a large video production team or a one-person shop, learn tips and tricks for creating engaging video content. View innovative samples created by Lake County and communities across the country. 
 
Visual storytelling: Unlocking the power of data
Local governments continue to use formal and informal methods to obtain citizen input and feedback, from the traditional public meeting and the well-established citizen survey, to on-line forums, web tracking systems, digital town halls, and social media. The panelists will share case studies on how they are collecting meaningful data, how they’re putting it to use, and using it to tell a meaningful story that resonates with target audiences.  
 
Measuring what Matters 
Clicks, hits, views, reach, ROI…and the list goes on. Are you tracking meaningful metrics? These communications pros will share real examples of measurement strategies and tools that can help tell you (and your bosses) if your communications strategy is truly working.
 
It's true…I clicked the bait! The phenomenon of fake news: how to navigate, discern, check and defend fact vs. fiction.
Some media analysts have deemed the proliferation of fake news as a form of psychological warfare, and possibly even a threat to democracy. How can you tell fact from fiction? What if the fake news is directed at you or your organization? The experts in this session will discuss the history and recent surge of fake news, how to identify it, fact check and, if necessary, defend your organization. As government communicators, how do we address misleading headlines, untrue stories and false social media posts that can erode the public's confidence in government? What roles do we play in helping residents spot fake and recognize credible sources vs. those that lack credibility? 

Complete conference details available on the 3CMA Website!
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