3CMA Savvy Awards

"Show us what you're made of" - 2015 3CMA Savvy Awards

For 27 years, 3CMA has reviewed and lauded more than 12,000 entries in this competition, recognizing the absolute best in the art of communications and marketing. The winning entries have created best practices in our field and have served as the benchmark for all local government communication efforts. You are invited to show us what defines your communication efforts and how it has led to success in your community. And, in the process, you might be recognized for being among the “Savviest” organizations in our field!

The Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. 3CMA accommodates local government organizations of all sizes and budget classes by judging entries in several different population groups.

The Savvy Awards program also serves as an increasingly important forum for exchanging cutting-edge information and ideas among government professionals. Local governments are in the spotlight now, more than ever. Local government officials must react with innovative, creative approaches and programs.  In the Savvy competition, you can share with others how you have risen to the new financial challenges.  Other local government professionals would like to learn from your experience and exchange ideas that may help you in the future. 

Categories

Communication and Marketing Tools
Tools are what you use to implement the idea – getting information out to get the job done. They include publications, television and video, marketing campaigns, special events and new technologies.

Communications and Marketing Graphic Design and Photography
Includes projects and concepts that showcase creative talent and design that also perform essential communication functions.  Redesigned projects are also included here.  Entries judged on innovation, creativity and strategic alignment with goals.

Communication and Marketing Processes
Processes are broad categories of activity, such as Citizen Participation, Communications Plans, Go Green Programs and Service Delivery.

Complete Details Available 
on the 3CMA Website

Early Entry - Postmarked no later than April 10, 2015

Regular Entry - Postmarked no laterthan May 15, 2015

Judging

Overview
3CMA will divide the entry categories into population groups. 

In addition to the coveted Savvy Award, judges designate a Silver Circle Award for second place and an Award of Excellence for third place for each population group. 

Judges are local government professionals and persons from the professional, consulting and academic communities who are highly knowledgeable in marketing and communications.

Entries
All entries are judged on overall accomplishments, with measurable outcomes being heavily weighed. Entries in the Tools category are judged on overall creativity, quality of content, design and production, and budget. 

Entries in the Processes category are judged on customer focus, use of methods that encourage two-way exchange, and budget.

3CMA and judges reserve the right to reassign entries to categories other than those in which the entries have been submitted, if they believe that this will result in a fairer evaluation.

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