Webinar: Creating Inspiring Communication Campaigns - The Creative Brief Method to Success
Date: Thursday, April 27, Noon EST, 9 a.m. PST
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You want any communication campaign implemented for your city or county to be dynamic, simple and inspiring. The question is how do you get to those outcomes? This session will provide a format to help you create effective campaigns whether you want to build awareness for a new library or fire station, inform residents about the impact of a future bond referendum, or build involvement in a new roadway or other government service or activity.
Strategic communication gathers practices and theories from three disciplines: public relations, advertising, and marketing. To get new perspectives on building campaigns from the ground up, we'll pull inspiration from the discipline of advertising to address a public relations issue. Advertising has long used the “creative brief” to jump-start nimble thinking and innovative ideas, as well as to solve problems in new ways. Rather than using the creative brief to build an advertising campaign, we'll adapt it for use for general information and educational campaigns.
This webinar will train you to use creative brief protocols for your own campaign-building including learning tips on how to write short, inspiring and effective copy designed for both digital and traditional platforms. The session will end with Q&A, so that your specific ideas and needs may be addressed.