3CMA Regional Conference - Tacoma, WA

Tacoma, WA Regional Conference - April 7, 2017 | The Art of Storytelling

As government communicators, we work in a world where communications must be adapted for a broad spectrum of platforms, audiences, tools, and expectations in an evolving environment, and there’s strategic thought involved in crafting stories in a manner that produces effective and impactful results. Through case studies and informative sessions, the 2017 3CMA Pacific Northwest Regional Conference will engage you in creative discussions that leave you inspired and equipped with real, practical ideas and resources that you can take back to your communities and put into practice. You’ll also have the added bonus of making some amazing new connections.

Conference Details

Conference Location
Greater Tacoma Convention Center      
1500 Broadway
Room 318
Tacoma, WA 98402

Registration Fees

  • 3CMA Member: $120
  • Non-Member: $140
  • New Member Bonus: $425 (Includes Conference Registration and One-Year 3CMA Membership)


Sharing Your Story
This session will give you practical and creative ways of developing messaging that is effectively tailored for a variety of audiences and communications platforms.
Collaborative Storytelling
We all have individuals and advocate groups in our cities that are passionate about key issues in their community. This session will take a look at how some organizations have successfully channeled the passion that drives these individuals and advocate groups into engagement, collaboration and, ultimately, participation in a shared storytelling effort.
Lunch Panel: The Power of a Compelling Story
Hear from a panel of peers as they share how they tapped into the power of storytelling and created a narrative to build awareness and a call to action around a community-wide issue.
Pitch Perfect… Make Your Story Matter
There’s an art to pitching media stories in today’s world of insta-everything. During this session, local media professionals will share their thoughts on the types of pitches that grab their attention and also offer insight on how government communications professionals can cultivate positive working relationships with journalists.
Shooting Smartphone Video
This interactive session will cover the basics of shooting quick, compelling videos using your mobile device. Bring your charged cell phone and get ready to participate in a fun group exercise.
Video Viewings
Grab a popcorn snack and get ready to view the videos captured during the smartphone exercise.

Up-to-date conference information, registration and schedule.  

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