It’s Your Year to Win a Savvy: Tips, Examples, and Feedback to Make Your Entry the Best!
It is one of the greatest honors you can receive as a professional government communicator – being recognized at the national level by winning a 3CMA Savvy award. Perhaps you’ve never entered, thinking the task is too daunting. Or maybe you’ve entered, but just not been an award finalist. Or maybe you’ve won a Savvy, but want to sharpen your skills as you prepare for the 2017 early bird deadline of April 7, 2017, or the final deadline of May 15, 2017, for those of us who need every last minute to get our entries in.
This webinar is designed to give you insights and strategies to help ensure your Savvy entry is the very best it can be. You’ll learn:
- The criteria used to judge your Savvy entry
- Tips on what is needed for each section of your Descriptive Letter
- Suggestions on how to pick the best category or categories for your entry
- Why that “creative touch” can set your entry apart from the competition
- Why focusing on measurable outcomes is key
- What role the size of your budget plays in winning a Savvy? (hint, small budget projects win all the time!)
- When to start the Savvy Award entry process
- The No. 1, top secret tip on how to best prepare to win a Savvy in the future
- Ideas on how to leverage a Savvy win to support strong communications in your city or county
Communications & Technology Services Director
M. Michelle Bono
3CMA Strategic Partner
Jennifer oversees the communications and IT divisions for the City of Edina, which has a population of almost 50,000. She serves on the 3CMA Board of Directors and Savvy Awards Committee. Her team has won many awards, including their first Savvy in 2003 and most recent in 2016. She says the feedback she and her team receives from both submitting Savvy entries, as well as the ideas they can emulate from other agencies when they serve as judges, helps keep the City of Edina’s communications and marketing team on the cutting edge.
Michelle is a Strategic Partner with 3CMA, assisting with webinars, regional conferences and other projects that further the mission of the organization. She has 30 years experience in government communications, most recently as the Assistant to the City Manager and Communications Director for the City of Tallahassee (populations 180,000) for 19 years. She and her team have won numerous local and state awards, but their Savvy wins are the ones they treasure the most.