Twitter Posting Guidelines
Ed McNeal, Marketing & Communications Director, City of Winston-Salem, North Carolina writes:
"We provide access to the police department to post on the city’s Twitter account. Recently a captain made a post referencing a (county) court case in which a child sex abuse defendant received a sentence of 100 years in prison. Marketing and Communication’s web content coordinator asked the captain to not make such post in the future because it’s not within city work product. The police chief makes the case that it’s very much city work product and should be allowed to be posted. Our guidelines for posting say…… "When you post on behalf of the city, we are trusting you to use good judgment, to be sure that the information is appropriate, correct, approved, and spelled correctly. Tweet city-sponsored events, city (Police) news releases, city website information, alerts/emergency information." [examples are given in training]"