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Posted on: April 10, 2019

3CMA Webinar Series: Your Role in Ensuring Your Community is Counted in the 2020 Census

3CMA Webinar

Thursday, May 30, 2019 - 11:30 a.m. Eastern / 8:30 a.m. Pacific

It’s T-minus one-year until the 2020 Census, and now’s the time to learn the important role you have as a local government communicator in ensuring your community is ready. Local leaders have a critical relationship with every census, both as users of the invaluable data it produces and as partners in helping to ensure their communities are accurately counted.     

The census of population and housing, required by the U.S. Constitution, is conducted every 10 years. Data collected from the census are vital to communities and are used to help determine how more than $675 billion in federal funds are spent across the country annually. In addition to the significance of funding, results from the 2020 Census also determine Congressional representation, and states use the results to draw state legislative boundaries. 

Join this 3CMA webinar where you’ll hear how this 24th census will be different from every past census. An online response option, innovations in technology and the broad use of social media are some of the innovations that will be in use for 2020. You’ll also learn about the Census’ integrated communications and marketing plan designed to reach the entire nation and how to tap into it to get the best results for your community.

The goal of the Census is to count everyone once, only once and in the right place. It is a huge undertaking requiring a multiplatform integrated communications and marketing plan that will reach the entire Nation. 

Sign-up now so you’re in the know on where federal preparations stand and to learn what measures you can take today to increase the accuracy of your community’s count next year.

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