October 28, 2021
3CMA Webinar - It Takes More Than Good Questions: Garnering & Using Community Survey Research
Thursday, October 28, 2021
Knowing what your residents think and want from local government is more important than ever for government communicators. The COVID-19 Pandemic has changed our world and made it increasingly difficult for local governments to gather input that is truly representative of their community. In this 3CMA Webinar, you’ll hear from Chris Tatham, an international authority on survey research and data analytics, who has managed surveys for more than 800 city/county governments. He will share the best practices in community survey research from what you can do on your own to when you might want to consider outside assistance. You'll see comparative benchmarking data for a wide range of communication-related topics and learn how to transform complex survey data into messages that local elected officials can understand. Whether you are gauging customer satisfaction, the effectiveness of your communication work, or priorities for investment, you’ll leave this webinar ready to find accurate feedback and actionable results.
About the Speaker:
Chris Tatham is considered to be an international authority on survey research for state and local governments. During the past 30 years, he has designed, administered, and conducted more than 2,000 surveys involving more than three million people on four continents. Mr. Tatham’s research and statistical analyses have guided nearly $500 billion in public investments over the past two decades. He has managed research efforts for more than 800 local governments, including 37 of the 50 largest U.S. cities and 12 of the 20 largest U.S. counties. Mr. Tatham developed ETC Institute’s DirectionFinder® Survey, which is currently used by more than 500 cities and counties around the world to set investment priorities and objectively assess organizational performance against national, regional, and state-level norms. He currently serves as CEO of ETC Institute and serves on the boards of several organizations that provide humanitarian aid to people in India, Nepal, Ethiopia, Liberia, and Panama.