3CMA was founded in 1988, by a few government professionals who realized that times were changing and governments would need to become more competitive with the private sector, that the traditional government service monopoly was dying.
3CMA founders saw a need to develop members' skills to enable cities and counties to compete to retain and satisfy residents and businesses.
Members now have:
Government access TV programming
Other reporting vehicles with enhanced image and branding components
Today, local government is heavily involved in communications and marketing whether it recognizes it or not.
The fundamental questions are: how effective is the effort, and what tools are needed to improve your messages so you can increase citizen input and satisfaction?