General Session
Strengthen your Crisis Communications Response with the Right Foundation
Facing the news media can be nerve-racking even under the best conditions. Now imagine yourself in a crisis or emergency situation facing hostile reporters who want answers to their tough questions. What would you do? What do you say?
Learn the basics of news media and the rules of engagement (what you should & shouldn't say). Get tips for composing an effective message and compiling a plan to advance that message using earned media tactics such as print, radio, TV and social media.
By the end of the session you’ll not only have a much better idea of what it feels like to face the media, especially in a crisis communications situation, you’ll have a summary of specific take-away points to help you face a crisis communications situation in real life.
Presenter: Mark Weaver - Communications Counsel, Inc.
Your presenter, a national communications advisor with nearly three decades of national and Ohio-based experience with public and private sector clients on crisis communications and media relations. He’ll lead the group through interactive lecture and simulations in the art of dealing with the media, especially in a crisis or emergency situation.