- Home
- Meetings & Conferences
- Annual Conference
- Conference Schedule
2021 Annual Conference Schedule
Opening Session
- Keynote Presentation - Building Relationships: From Let’s Grab a Beer to City Hall - Grand Ballroom E
Colleen Lucas, VP, Corporate Social Responsibility, Anheuser-Busch
When Anheuser-Busch’s marketing team strategized about messaging for 2021, they recognized the need for the nation’s leading brewer to leverage its unique capabilities, reach, and relationships to play a meaningful role in the county’s recovery. Their focus was on connecting consumers through needed powerful messages about people coming together for life’s big and small moments while envisioning a return to more normal social occasions.
Their messaging, deployment and success leave strong takeaways for local governments on the important role of communications in helping people come together for each other – and their communities. Colleen Lucas, the Vice President for Social Responsibility/Better World at Anheuser-Busch will share the behind-the-scene strategies and the correlation to your world of engaging residents.
About the Speaker
Colleen Lucas has a passion for community impact. She leads a Better World agenda at Anheuser-Busch that includes road safety, smart drinking, environmental sustainability, philanthropy, and the operation of A-B’s iconic brewery experiences and Clydesdales.
Colleen has been with A-B for over 10 years and has also held leadership roles in Brand and Innovation within the Marketing function, including work on some of the industry’s largest brands in Budweiser and Bud Light. Prior to Anheuser-Busch, Colleen worked in consulting and at a software start-up. She earned her BA from DePauw University and MBA from Indiana University. She lives in St. Louis, with her husband Justin and their three children, Austin (6), Jackson (4), and Ali (2).