Wentzville, MO Regional Conference

Wednesday - March 13, 2024

Conference Location

Wentzville Rec Center
500 Great Oaks Blvd
Wentzville, MO 63385

Conference Registration Fees
  • 3CMA Member: $95
  • Non-Member: $130
  • New Member Bonus: $400 (Conference Registration and One-Year 3CMA Membership)
  • Conference Registration
7:30 - 8:15 amBreakfast and Networking
8:20 - 8:30 amWelcome & Housekeeping
8:40 - 9:55 am

Canva Unleashed: Elevating Your Brand with Creative Mastery
Embark on a journey into the dynamic realm of Canva, where creativity knows no bounds. In this presentation, we'll explore the untapped potential of Canva, from its unique features and AI boundaries to the latest hacks and tricks that will revolutionize your marketing game. Discover how Canva can become your organization's creative powerhouse, ensuring brand cohesion, visual excellence, and unmatched efficiency in all your design endeavors. Join us and unlock the secrets to transforming your marketing strategies with the unrivaled capabilities of Canva.
Presenter: Anndrea Harris, Whooann Creative Studio - Owner / City of Wichita Falls, TX - Social Media Marketing

10:00 - 10:15 amNetworking Break
10:20 - 11:10 am

Unlocking Efficiency: Work Smarter, Not Harder
Explore the future of local government communication strategies in this dynamic presentation. Tailored for communication leaders, this session unveils innovative tools with a spotlight on the transformative influence of Artificial Intelligence. Through live demonstrations, attendees will see the practical applications of AI firsthand — from streamlined workflows to enhanced citizen engagement. Join us for a thought-provoking exploration of efficiency and capacity-building, and gain strategic insights to propel your municipality toward a more effective and technologically advanced communication approach.
Presenter: Jessica Hoffman, Assistant City Administrator, City of Wentzville, MO

11:15 am - 1:00 pmLunch and Interactive Newlywed Game Presentation
Elevate your understanding of market segmentation through an interactive Newlywed Game that will pit “couples” against each other in rounds of engaging and revealing questions, reminding us that “making whoopee” may not always mean the same to everyone.
Presenters: J.J. Ceniceros, Marketing and Development Director and Maria Denison, Communications Strategist, City of Coppell, TX
1:05 - 1:55 pm

Media Relations and Crisis Communications – Strategies and tips for every day, and an extraordinary day 
Challenges keep growing on both sides of the media relations equation.  Traditional media are struggling with shrinking resources like staffing and the ever-growing demand for multimedia content. Municipal government communicators need the media to share urgent notices along with routine information on public services and events; help connect with their residents and attract potential economic development opportunities.  And, what about an “extraordinary” day, whether it’s a crisis, something really unusual (can be a positive) or a heart-warming human interest story.  Join us for a fast-paced session with specifics you can add to your media relations toolbox and begin using the next day.  
Presenter: Lisa Bedian, Director of Communications, City of St. Peters, MO

2:00 - 2:15 pmNetworking Break
2:20 - 3:10 pm

Social Media in a Changing World
This engaging and informative session will provide easy takeaways to make your job easier in the dynamic landscape of digital communication. This session will dive into the heart of digital evolution as you are guided through the art of staying ahead in the dynamic realm of social media trends. Uncover the secrets behind effective content planning and creation, and explore the collaborative approach to generating captivating content across departments. Gain invaluable insights into the delicate balance of social media policy and the First Amendment, navigating the fine line between freedom of expression and responsible engagement. Elevate your storytelling skills, with a special focus on employee-centric content, and unlock the potential of impactful video creation. Whether you're a seasoned professional or just starting your social media journey, this session promises to arm you with essential tools and perspectives while shaping the future of digital communication!
Presenter: Janet Wilwerding, Communications Director, City of Johnston, IA

3:15 - 4:10 pm

Building Trust with Your Brand
Join us for a session led by experts in branding, communications, and marketing for municipalities and park districts. Explore the step-by-step process of establishing a reliable brand and voice to foster trust within your community. Gain insights into time-saving tools and industry standards that will assist you in achieving your communication and marketing objectives.
Presenters: Elizabeth Arway, Principal, Creative Services and Jennifer Volk, Principal, Strategic Communications - Creative Entourage

4:15 - 4:30 pmWrap-Up & Closing Comments
5:00 - 6:00 pmAfter-Hours Networking - Brett Hull's Junction House (1311 Lodora Drive, Wentzville)