Johnston, IA Regional Conference - May 12, 2022


Conference Location

Johnston City Hall
6221 Merle Hay Rd
Johnston, IA 50131

Conference Registration Fees
- 3CMA Member: $99
- Non-Member: $130
- New Member Bonus: $400

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JUST ANNOUNCED - Wednesday Evening Pre-Conference Gathering: An informal gathering/networking will take place on Wednesday (May 11th) from 6:30 – 7:30 pm at 1908 Draught House  (https://www.1908draughthouse.com/johnston-bar-and-grill-restaurant | 8789 Northpark Dr, Johnston, Iowa 50131). Come join 3CMA and your fellow conference attendees for an evening of networking prior to a great day of sessions!

8:15 - 8:30 a.m.  Registration

8:30 - 8:35 a.m.  Welcome 
Presenters: Janet Wilwerding, Communications Manager, City of Johnston and Mayor Paula Dierenfeld, City of Johnston

8:35 - 9:20 a.m. Instagram Best Practices & Product Updates 
Join us to find new ways to reach your community on Instagram through photos, videos, stories, and messages. Learn how to showcase the passion that drives your policies, the personalities behind the politics, and the things that make your community stand out.
Presenter:  Ashley Aniton - U.S. Politics & Government Outreach - Facebook

9:20 - 10:05 a.m. Facebook’s New Pages Experience & Best Practices 
The New Pages Experience makes it simpler for public figures and organizations to build community, share important information, and connect with constituents and supporters. Join us to learn about the latest tools, products, and resources that you can use to connect and engage with your communities.
Presenter: Carlin Daharsh - U.S. Politics & Government Outreach - Facebook

10:05 - 10:15 a.m.  Networking Break

10:15 - 11:00 a.m.   Crisis Situations and Methods to Ease Fears Internally and with Your Community
In times of crisis, clear and concise communication is critical. This message is vital to the community and the employees to ensure consistency. Learn more about how the police department works through a crisis and how they move ahead, one day at a time, with the support of their department and community. Also, learn how to have those difficult conversations with the media and why certain details must be kept confidential.
Presenter: Sgt. Paul Parizek, Des Moines Police Department

11:00 – 11:10 a.m.  Networking Break

11:10 - 11:55 a.m.  Social Media Best Practices and Emerging Trends
Social media creates a demand for content at your fingertips. Learn about social media best practices, emerging trends, tips for increasing engagement and much more.
Presenter: Kyle Webb, Content Director - AKC Marketing

11:55 - 12:30 p.m.    Lunch

12:30 - 1:15 p.m.    30 Ideas in 30 Minutes
This session will allow you to take home 30 ideas in just 30 minutes. There will be an opportunity to ask the speakers questions during the last 15 minutes. 
Presenters:  Janine Hill, Communications Administrator, City of Bloomington, MN; Britt Nielsen, Communications Specialist, Linn County, IA; Susan Gwiasda, Public Information Officer, City of Ames, IA; and Janet Wilwerding, Communications Manager, City of Johnston, IA

1:15 - 1:20 p.m.  Networking Break

1:20 - 2:00 p.m.    Mental Health – Self Care
Get insight into the importance of mental health self-care as well as tips to handle high-stress situations. Those who work in communications are bombarded with an endless stream of emergencies, accidents, weather events, COVID, and the unknown. With a 24/7 news cycle and people always wanting information NOW, it’s easy to get overloaded. Learn ways to balance your life and nurture your own resilience.
Presenters: Julie Saxton and Jennifer Yetmar, Ames Police Department

2:00 - 3:50 p.m.    First Amendment Issues
What do you do when a comment appears on your social media feed that’s contrary to your agency’s values or ignites controversy with the public? Knowing how the First Amendment applies to your social media feeds can protect you from a lawsuit, legal fees and damages. Get practical tips from a social media expert who is an attorney advising public partners. This won’t be dry legal humdrum – expect funny, real life examples that will make your social media feeds better and smarter.
Presenter: Mark R. Weaver, Communications Counsel

3:50 - 4:35 p.m.  True Greatness from Leadership Starts from Within
Amazing things happen when you walk through the door called “opportunity.” As a leader, what journey do you want to take? What new experiences do you want to revel in? What’s your next chapter? Learn from a Midwest communicator about what it means to lead with inspiration and empowerment to drive success.  
Presenter: Aaron Putze, Putze, Inc. https://putzeink.com/

4:35 - 4:45 p.m.  Conference Wrap-Up and Give-A-Ways

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